The number of potential customers continues to grow as worldwide internet use continues its incredible growth .  It’s becoming more and more important for any business to get your share of these visitors to your website .  But it doesn’t end there!  You still need to get them to do business with you when they visit your website .

The visitor should be able to get around your website easily, which will be the case if your site is a clean and simple web design.  Make it intuitive. .  Leave the flashy showbiz stuff for the gaming sites…your business web design doesn’t need it, and your customers don’t want anything but the products or services they’re looking for.  Flash isn’t part of that.
If your website is a gaming site, flash is a great idea but otherwise you’re probably best to keep it to a minimum.  Google can’t read it, and frankly your visitors would much prefer solutions to their problem they’re searching for
Providing a method of interaction, i.e. a blog on your website is pretty much expected these days.  Your customers want to communicate and comment on your site, just like Facebook.   Your website should have a blog that your visitors can comment on.  You’ll also want links to your Twitter and Facebook pages.
We get a really good response rate by putting a contact box on each page along with the contact information and an invitation.   This isn’t normal in terms of web design, but it’s working well with our clients.

A simple web design is not only important to your human visitors, but it’s also important to your robot visitors, like, Google, Bing, and Yahoo.   The last thing you want them to do is leave your site because they can’t navigate it! A web design that’s simple and is properly optimized will also load quickly, and that too is important to both human and bot visitors.

Keep your web design simple and clean.   Your visitors eyes will thank you for a light background with dark text.   White text on a dark background is hard on our eyes and will as a result increase your visitor bounce rate.

Aside from looking after your visitors and the Google bot, your website needs to satisfy the objectives of your business.  Getting more business is usually the first priority of the business owner.   People need to be able to find your website before that can happen.  That means you need proper SEO and promotion of your website on a regular basis.

To wrap this up, clean and simple gets found if properly optimized.  New business is the great result.

This entry was posted on May 27, 2010 at 4:00 PM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Internet Marketing by Editor 2 Comments