Google AdWords has become one of the most powerful direct marketing tools available today. It can give you lightning fast results, if you use it the right way. So we’re offering some very solid Adwords tips and hints to help you out and get you moving along.
If you’re new to Adwords, then you need to test your ad copy, so most important to be patient with the process. You’ll be doing A/B split testing, and you don’t do that by testing everything all at once. So for example, if you’re testing the headline, first get results from it and then move to testing the display URL. When you make a change and test against another ad, you have to know what caused the conversion rate change – that is why you test one ad element at a time. Then the next part is to just see which ad performed the best, and then you move on to test something else. Look at each word in your ad, and ask yourself if the meaning would suffer if that word was gone. Cut out all those words that can be left out without damaging the ad in meaning or appearance. There should never be ambiguity in your ad, and people should know immediately what the ad is about. So remember that you don’t have much space to play around with words here, so only include those that really matter.
Make sure your file extensions are optimized for the particular keywords you’re using. The best approach is to use the keyword in the headline, ad copy if possible, and the display URL because Google will consider it more relevant.
If you learn how to write solid PPC ads, then the rest is really a matter of patience and experience. The best teacher is experience, and you can always study Adwords ads in any other market, too. Once you understand these simple rules, then there’s no looking back. Like all things in business, you have to focus on it and decide you’re going to be committed.
